The MathWorks product pages were very text-heavy and read more like a technical document than a Web page. We decided to focus our efforts on MATLAB, the company's flagship product. The goal of this project was to modernize the look and feel and to make it easier for the visitor to scan and digest the message in smaller chunks that led to a clear call to action.

I was involved from content development all the way through development and publishing.

The redesign resulted in a 17% increase in time spent on the page as well as a 63% increase in inquiries.

Visit Website

After the new MATLAB product page launched, MathWorks wanted to visually update the home page to reflect the newer look and feel that was inherent in the MATLAB design.

This project was a reskinning of the current content and layout with the updated look and feel.

Visit Website

Simulink, the second platform product of MathWorks', was the next product page to be redesigned. Although it used the framework of the MATLAB redesign, it had a diffeent audience with different business goals.

I was involved from content development all the way through development and publishing.

Visit Website

The recruiting team at MathWorks needed an area where potential employees could find out more about what it was like to work within individual teams at Mathworks.

I worked with the team on concept development, information architecture, usability as well as visual deisgn and front-end development.

I also directed the photoshoot that was required.

Visit Website

Polyspace product page was the next in line to adopt the "template" that was built for MATLAB. It followed a similar design but had different content requirements

Visit Website

The MathWorks events team required a redesign of their conference and event page templates. They were previously set up as five to six-page text-heavy sites.

I took the existing messaging and transformed the page into a single overview page that followed a sequence that visitors could easily find what they they needed to lead them to the decision to register.

Visit Website